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What Is Market Research in Government Contracting

(vi) obtain lists of sources of similar items from other procurement activities or bodies, professional associations or other sources. This section describes the policies and procedures for conducting market research to find the most appropriate approach to acquiring, distributing and supporting supplies and services. This Part implements the requirements of 41 U.S.C. 3306(a)(1), 41 U.S.C. 3307, 10 U.S.C. 2377 and 6 U.S.C. 796. (2) Conduct market research appropriate to the circumstances – (d) See 10.003 for the obligation for a prime contractor to conduct market research in contracts of $6 million for the purchase of items other than commercial items in accordance with section 826 of Public Law 110-181. What makes this particularly challenging is that “supply market analysis” is identified as an essential capability for the procurement function. To fill this gap and improve the quality of market research in the public sector, we have begun to develop tools and resources to help buyers find suppliers and help suppliers be found by their ideal buyers. The result of these efforts is Seven Steps to Better Government Market Research, which you can download below. In a series of blog posts, we`ll explore each of the steps and provide free tools and templates to help you improve the results of your market and supplier research. Here are the seven steps: Once you`ve found companies of interest, you can determine if they are valid government contractors by searching for their unique identifier in the Universal Data Numbering System (DUNS) and then finding that DUNS number in SAM.gov.

Or you can use a database like GovShop, which lists government contractors authorized to eliminate businesses that don`t sell to you and your public sector agency. Each business profile in GovShop contains the vendor`s DUNS number required for government sales. The five (5) steps of the market research process are: (1) Let`s start this series with step 1, understand why and what you`re buying. The design of the research includes the following steps: [2] e) The head of the agency documents the results of the market research in a manner appropriate to the scale and complexity of the acquisition. (ii) Review the results of recent market research conducted to meet similar or identical requirements. (b) When carrying out market research, agencies should not ask potential sources to provide more than the minimum necessary information. For Milestone B certification, compliance with 10 USC 2377, 15 USC 644, WSARA Sec 202, other regulations, and the Defense Federal Acquisition Regulations Supplement (DFARS) determines the outcome of the certification element of the market strategy. Market research should help to understand potential hardware solutions, their technological maturity and potential sources, and suggest strategies for their acquisition. (1) If a market study shows that the needs of the government can be met by a type of object or service that is normally available on the commercial market and that would meet the definition of a commercial item in subsection 2.1, the officer shall obtain and award any resulting contract using the policies and procedures set out in Part 12. This step aims to discover the nature and limitations of a situation or issue related to marketing strategy or implementation. When defining problems or problems, the researcher must take into account the purpose of the study, the relevant background information, the necessary information and its use in decision-making. Commercial items may be easier to find through popular search platforms like Google, but be aware that not all commercial sellers are able to do business with the government.

So you can find great companies and products in your initial research, but it`s important to know before you dig too deep if that company is able to compete for government contracts. (i) Communicate with individuals who are knowledgeable in government and industry about market capabilities to meet requirements. (c) Where market research indicates that commercial or non-development-related assets may not be available to meet the needs of the Agency, the Agencies shall reassess the needs in accordance with paragraph 10.001(a)(3)(ii) and determine whether the needs can be reformulated so that the commercial or non-development-related assets can meet the needs of the Agency. Finding these suppliers is a good way to find out what items or services you are buying for your customer. Simply reading their websites, white papers, and feature statements can help you learn what they do or provide, and that knowledge translates well to help your customers write requirements documents that clearly explain the business results they want. (b) Market studies are then conducted to determine whether commercial or non-development-related items are available to meet the needs of the government, or whether they could be modified to meet the needs of the government. Market research is the basis for finding information to effectively create a business plan. This includes creating an advertising plan and a successful contract. Market research should be conducted before developing new requirements documents, whether for specifications or standards. This means that entrepreneurs should find the information needed to predict the needs of an acquisition.

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